The marketing potential of augmented reality

This thesis deals with the marketing potential of augmented reality. The reader is gradually familiarized with theoretical information to augmented reality. Gradually they describe the hardware and software for augmented reality. Marketing potential is demonstrated in the current marketing applications. The practical part is created interactive business card that ordinary paper card expands the dynamic elements. This card is introduced first and you can try it.

Pokračovat ve čtení „The marketing potential of augmented reality“

The use of RFID in the retail chain MAKRO

This bachelor thesis focuses on the study of possibilities how to use the radiofrequency identification (RFID) and its application in Makro Stores. In the initial part is about introducing the main principle of RFID technology and afterwards with the newest ways of using it in a various range of retail. The main part of this thesis is to find the best fitting tag, which would be placed on the shopping trolley, including reflections about benefits and disadvantages of using it in practice. The final part deals with analysis of measure results of tag´s readability on the shopping trolley carried out in the RFID laboratory.

Pokračovat ve čtení „The use of RFID in the retail chain MAKRO“

The use of RFID technology in recording of material and people

This bachelor thesis deals with incorporating RFID technology into the processes of material accountancy and personnel. The first part presents the technology by which property is property is recorded, and current methods of evidence of personnel. The second part of this thesis is focused on RFID technology, its history, hardware and software parts. The following chapter on the use of this technology in the records of assets and people, focusing on principles and possibilities of technical processing. The conclusion of this work deals with the incorporation of RFID technology in a practical environment and design a custom solution.

Pokračovat ve čtení „The use of RFID technology in recording of material and people“

Use of EPC standards in the automotive industry

The bachelor thesis discusses the potential of the radio frequency identification technology in the automotive industry. The first part describes the RFID technology its history and the components required for its implementation. The second part is focused on EPC standards and their application in practice. The following part describes solutions where this technology already exists and its specific examples.

Pokračovat ve čtení „Use of EPC standards in the automotive industry“

Design of Software Solution for Organizing and Managing Data

In these modern times where technology development is hard to stop the abandonment of traditional methods of archiving and labeling data, products or goods. Registration of items in paper form may now be considered archaic way, and therefore are increasingly used by Web applications and databases, in particular the need to organize the data to a shortening of time to work with new information. The bachelor’s thesis focuses on the design software solution for organizing and managing data on the external HDD. The aim was creating a modern information system for registration video data and HDD on which the data is stored. Data caters to the MySQL database system using SQL commands. PhpMyAdmin was used to create database structure. The system is implemented with HTML, PHP and CSS. Linking with the actual HDD is solved using printed labels with QR codes.

Pokračovat ve čtení „Design of Software Solution for Organizing and Managing Data“

Usage of NFC and Its Development

The bachelor’s thesis deals with the Near Field Communication (NFC) technology, which has been getting more attention lately, especially because of its application in mobile phones and bank cards. The work describes and evaluates this technology, emphasises its advantages and focuses on possible ways of use. Presented are the origins, history, norms, standards and individual components. In detail are specified the types of communication and the communication protocol and furthermore also the security and possible types of attacks. The thesis also describes progression of the NFC technology that we encountered in the Czech Republic, including individual projects in contactless payment and other possible applications of the technology. One of the topics of the work is also comparison of the Czech Republic with other countries in the world, from the point of view of advancement and expansion of the technology. Introduction of NFC into practice is also dealt with in the thesis, with description of the ways how to expand current systems to use this technology and of all the related tasks. The last part of the work mentions a further anticipated evolution of the NFC technology, possible applications in new fields, increase in the number of users and support from the producers and also questions regarding the safety and technological maturation of NFC.

Keywords: NFC technology, NFC reader, tag, contactless payment, passive device, active device, mobile phone. Pokračovat ve čtení „Usage of NFC and Its Development“

Analysis of RFID Technology Utilization for Record-Keeping of Fire Brigade Equipment

The bachelor thesis outlines and evaluates methods of securitization and monitoring of fire-fighting equipment used by members of Fire Rescue Service of Czech Republic by means of the Radio Frequency Identification (RFID). The initial part provides introduction of RFID technology, composition of fire-fighting equipment and its description. The main body focuses on description of currently used fire-fighting equipment monitoring systems and investigates whether and how these systems could be improved by using RFID. The final part deals with implementation of RFID identification on fire-fighting equipment including analysis of measurements carried out in the RFID laboratory. Pokračovat ve čtení „Analysis of RFID Technology Utilization for Record-Keeping of Fire Brigade Equipment“

The Possibilities of RFID Technology in Parking Systems

My bachelor thesis deals with the current state of problematics of parking systems. The solution includes parking types which can be found in the Czech Republic, but also throughout the entire world. Manners of their operation, use for a given locations and situations, control, operation, advantages and disadvantages of the given type of parking. Another part charecterize various means of automatic identification, their distribution, manufacturing processes, records, utilization in logistics systems and last but not least comparison to RFID technology. The last part is devoted to design of using RFID in various parking systems for public and private parking, functionality, advantages in terms of customer service and operators. Pokračovat ve čtení „The Possibilities of RFID Technology in Parking Systems“

NFC Technology from the Security PoV

The bachelor’s thesis deals with the Near Field Communication (NFC) technology, which has been getting more attention lately, especially because of its application in mobile phones and bank cards. The work describes how this technology works, and mostly focuses on security point of view and also possibilities of use in practice. Presented are the norms, standards and communication protocols. In detail are specified the types of communication and the way of transmitting data. One of the main topics of the thesis describes security of the technology itself and also describes possibilities of attacks. Additionally recommendations and solutions are suggested for each attack and furthermore describe universal secure channel. The last part of the work introduces ways of use of NFC technology in practice and also design of one of the possibilities of usage of NFC technology in a form of a business card. Pokračovat ve čtení „NFC Technology from the Security PoV“

Property inventory using means of automatic identification

The thesis deals with the inventory of property by means of automatic identification. Among these means the commonly known technique such as barcodes and modern methods in the form of RFID can be included. There are also described principles and benefits of each of this technique that could be used for property inventory, in the theoretical part. Next chapter deals with using of RFID technology for inventory of property. Pokračovat ve čtení „Property inventory using means of automatic identification“