This thesis deals with the marketing potential of augmented reality. The reader is gradually familiarized with theoretical information to augmented reality. Gradually they describe the hardware and software for augmented reality. Marketing potential is demonstrated in the current marketing applications. The practical part is created interactive business card that ordinary paper card expands the dynamic elements. This card is introduced first and you can try it.
Author: Jan Grundza
Abstract:
This thesis deals with the marketing potential of augmented reality. The reader is gradually familiarized with theoretical information to augmented reality. Gradually they describe the hardware and software for augmented reality. Marketing potential is demonstrated in the current marketing applications. The practical part is created interactive business card that ordinary paper card expands the dynamic elements. This card is introduced first and you can try it.
Keywords: Augmented Reality, Marker, 3D Model, business card